A good-looking website is not enough. What sets a useful website apart is how easily a potential customer can understand what the company does, trust it and take the next step. Use this list to assess yours.
Clarity in the first few seconds
Anyone arriving on the home page should quickly understand three things: what you offer, who it is for and what they can do next. Avoid generic phrases that could describe any company.
A good experience on mobile
A large share of visits come from a phone. Try your website on one: can the text be read without zooming? Are the buttons easy to tap? Is the form easy to complete?
Speed
A slow page can make a visitor give up before seeing what you offer. Oversized images and too many external programs are common causes. Google's PageSpeed Insights is a free way to carry out a first assessment.
Contact without obstacles
- A clear main button on each page, such as requesting a quote or making a booking.
- A direct contact, such as a phone number or WhatsApp.
- Short forms that ask only for what is necessary.
Genuine signs of trust
Show real information: who you are, where you are, how you work and, with permission, work and opinions from real customers. Made-up testimonials can cost you more credibility than having none at all.
Legal requirements
In Portugal and the European Union, a business website must identify the entity responsible and provide information on the processing of personal data and the use of cookies. Check with a professional which obligations apply to your case.
Maintenance
A website needs looking after: updates, backups and accurate content. Wrong opening hours or services you no longer offer give an impression of neglect.